BONUS: I have come up with a list of 10 FREE ways that you can find clients when you first get started. Comment below if you need the list.
Here is what you need to know about marketing and finding clients. There are three types of marketing you can do:
1. Organic marketing is Free but time-consuming and requires patience ( i.e. blogging, podcasting, tagging folks, posting on your social media, starting a youtube channel, attending networking events, starting a group and inviting folks to it). Again, I have a powerful list of ways you can do this. Simply comment ” I need the list” below and I will send it over.
2. Affiliate marketing is when u leverage someone else’s audience. , for example, le you get someone who your audience looks up to give u a shout on social media or send an email about you to their list. They get paid and sometimes get a percentage of the sales they send to you. There are pros and cons to this.
3. Paid marketing is one of my favorites and its when u pay to have your offers shown to a specific group. For example Facebook ads, Google Ad Words, a Billboard….I personally love Facebook Ads and the ROI on this is unbelievable.
Ultimately, I share with my clients that layering these strategies is where the real magic happens. So for example, having a funnel that you run ads to that leads to a webinar, which then has a CTA to schedule a call and a CTA to join your group is a way that you layer two of these strategies. When paired together with each, they are a game-changer.
Quick warning: Never ever spend money on marketing until you have clarity on your niche, your offer, have a brand that inspires trust.